Fraport Airport Quiz Web Application

A new marketing campaign was to be designed for Frankfurt Airport Shopping to draw attention to the airport-wide rewards program. The focus should be on gamification, which should shorten the waiting time for users while waiting at the airport. The solution is a web-based quiz application, which should provide the user for each answered question an instant discount for the stationary trade as a prize. The web application was supported by other digital marketing campaigns such as social media paid campaigns, display marketing as well as print material at the airport. The application was to be designed playfully simple, which can be learned quickly by the user. The technical implementation was carried out by a partner agency.